16 Sep 2023
Marketing and PR

Communication Channels Used in Marketing

Digital marketing is a form of advertising that uses the electronic form to carry out product promotion. These forms include websites, mobile applications, social media platforms, and email. The first suitability of...

Words: 549

Pages: 2

Views: 128

16 Sep 2023
Marketing and PR

Is Price the King of the P's?

Most of the firms are reluctant to enter a 'price war' because of the force of demand and supply. There are four Ps in marketing that will create the needed brand for a product. They include price, promotion, place,...

Words: 253

Pages: 1

Views: 184

16 Sep 2023
Marketing and PR

Airbnb: Book unique homes and experience a city like a local

Airbnb specializes in providing services to connect homeowners with potential customers who want to stay in a home for some time without the complexities of leasing properties. The firm has invested in breaking new...

Words: 314

Pages: 1

Views: 199

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16 Sep 2023
Marketing and PR

Consumer Perception of Selling and Sales People

3 I live in Southern California now. As a person who is scared of the impact of a sedentary lifestyle, I have over time embraced being active. I also love scenic places and enjoy taking my two dogs, Scully and Larry...

Words: 298

Pages: 1

Views: 56

16 Sep 2023
Marketing and PR

Always — "#Like A Girl" Social Campaign

Always — "#Like A Girl" (by Leo Burnett and Starcom Mediavest Group) is a social media campaign whose target group is young girls who have just begun their puberty. The campaign aims to deconstruct the idea that...

Words: 334

Pages: 1

Views: 119

16 Sep 2023
Marketing and PR

The Documentation of a Strategy That an Organization Will Use to Achieve the Overall Marketing Goals and Objectives

A marketing plan refers to the documentation of a strategy that an organization will use to achieve the overall marketing goals and objectives. Variou companies have different goals that they want to accomplish with...

Words: 1055

Pages: 4

Views: 70

16 Sep 2023
Marketing and PR

Final Plan Presentation on MM’s New Product

Final Plan Presentation on MM’s New Product The New MM’s product is now ready with all promotional decisions, objectives, marketing, pricing, and distribution strategies among others having been completed. This...

Words: 779

Pages: 2

Views: 374

16 Sep 2023
Marketing and PR

A Closer Look into Galaxy Restaurant

A Closer Look into Galaxy Restaurant The hospitality industry is quite competitive, especially in the current market environment. One of the most prominent aspects that determine how well customers or clients are...

Words: 1694

Pages: 6

Views: 99

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16 Sep 2023
Marketing and PR

The Best Target Market for the Product

The target market refers to a group of individuals a communication process of an organization is explicitly trying to reach. It is an essential concept involved in business marketing approaches, where firms attempt...

Words: 601

Pages: 2

Views: 52

16 Sep 2023
Marketing and PR

Niche Marketing and Customer Segmentation

Niche marketing and customer segmentation, according to Hartline & Ferrell (2013), happens when a company taps into the particular needs of a subset of customers, also known as a segment, and serves them better than...

Words: 258

Pages: 1

Views: 50

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