In recent years, marketers have had to become technical experts to keep up with the proliferation of online platforms, apps, and mobile devices. For sure, technology has changed the marketing landscape in numerous...

United Airlines Pricing I have been following up round tickets between Las Vegas International Airport and Chicago Midway International Airport for some time now. I have realized that there is notable fluctuation in...

The success of any business firm is always built on defined marketing research strategies. This fact means that for a company to stand at a competitively fair level, it has to keep on doing uncountable research in...

The victory of Barack Obama in the 2008 presidential elections depicts a case study of how businesses and organizations should market themselves in order to increase customer base and profitability. Barack Obama...

Adverts are the most important means for a corporation to pass information, promote their services valid for their customers. A good case presents itself in an advertisement 'Feels like Home,' aired by the Qantas...

The course met its expectations. I understood how to build an organizational structure that caters to the needs of the employees and the customers. Besides, I learned how a company could establish a balance between...

One of the merits of sales promotions is that they increase customer involvement with an organization or a particular brand. Additionally, sales promotions are quick to develop and are readily available to the target...