17 Sep 2023
Marketing and PREvaluating the Marketing Mistake of Walt Disney
Marketing is one of the most critical factors in the determination of the
success of companies. For this reason, firms have been on the forefront in
determining the best approaches that they can use to establish...
16 Sep 2023
Marketing and PRSocial Media Advertising: A Powerful Marketing Tool
Question One
Yes, social media ads are effective for brands because they enable advertisers
to reach out to a high number of potential consumers and also have an impact
on the consumers reached. The...
16 Sep 2023
Marketing and PRPricing in Aviation Industry
Pricing in Aviation Industry
Air transport is one of the services available in the aviation industry. Air
transport concerns moving in the long-distance through airplanes. The charges
are determined by factors such...
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16 Sep 2023
Marketing and PRViewing Brands in Multiple Dimensions
Viewing Brands in Multiple Dimensions
Berthon, Holbrook, Hulbert, & Pitt, (2007) compile research titled “Viewing
Brands in Multiple Dimensions” in which they discuss various aspects of brand
marketing...
16 Sep 2023
Marketing and PRThe Market Dynamics of the Global Economy
The market dynamics are ever-changing for any business and hence firms must
employ strategies to keep up to competition or die. Winning strategies must
always consider the thorough situational analysis to identify...
16 Sep 2023
Marketing and PRHow to Conduct a Situation Analysis
Marketing environment
The macroeconomic factors present opportunities and threats that require
effective marketing plans. As such, the marketing environmental analysis is
salient in understanding the impact of...
16 Sep 2023
Marketing and PRHow to Acquire Information from Customers to Determine Their Preferences
Customers are important and key aspects of every organization. In today’s
market, the customers focus on the product being sold, how they are sold, and
what happens after selling the product. This has forced...
16 Sep 2023
Marketing and PRPaid, Owned, or Earned Media
Paid, owned, and earned media are frequently labeled as means or a stream for
marketing. From commercials to social media advertisements, most of the
advertising falls into one of the three media forms. While paid,...
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16 Sep 2023
Marketing and PRThe Power of Marketing
It is commonly quoted that behind every successful business, is the
implementation of a superior strategy. In the competitive world of business,
success is never an accident. Thus, most businesses pay close attention...
16 Sep 2023
Marketing and PRWhat is the First Moment of Truth (FMOT)?
Different moments of truths occur before the consumer makes the final purchase
of a product. First Moment of Truth (FMOT) is a shelf decision moment.
Erternel and Peyk (2018) define FMOT as the customer’s first...
