14 Sep 2023
Marketing and PRHow Coca-Cola's 'Light' Branding Tricked Us Into Thinking It Was Healthy
1
Marketing plans differ depending on a company’s products or services.
Effective marketing is purely based on its strategies after studying its
target consumers. In most companies, the final stages of a marketing...
14 Sep 2023
Marketing and PRComputer and Computer Equipment Marketing Plan
Computer and Computer Equipment Marketing Plan
Industry Analysis
Industry Trends
The computer and computer equipment industry is considered as one of the
notable growth industries in the world today. The demand...
14 Sep 2023
Marketing and PRMarketing and the Digital Divide
Marketing has evolved substantially in the contemporary world, thanks to the
Internet’s revolutionary power. The Internet’s evolution has introduced a raft
of positive impacts for marketers globally. While marketers...
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14 Sep 2023
Marketing and PRCoca-Cola Marketing Mix: Promotional Analysis
Coca-Cola has managed to remain relevant in the beverage market due to its
creative and effective promotional strategies. Over the years, the
organization has utilized aggressive marketing tactics, releasing...
14 Sep 2023
Marketing and PRTake it to the Web
Introduction
The VALS model has been described as the most intelligent tool for the
understanding of customer values and lifestyles (Mostafa, 2014). The VALS is a
tool for grouping customers based on psychological...
14 Sep 2023
Marketing and PRKey to Developing Customer Relations
Customer relationship management is vital in improving customer relationships
and increasing their retention rate and sales growth. All organizations should
develop techniques to improve customer service. Among the...
14 Sep 2023
Marketing and PRValue Chains: Pre- and Post-Production Perspective
The value chain is a process or those activities that a company involves in
production marketing and the after sale service. It is a concept that is
derived from the business management to create and sustain...
14 Sep 2023
Marketing and PRWhen Buyers and Sellers Disagree
The case presents a conflict that developed between U.S. sellers and German
buyers who were engaging in pork liver international business. The German
buyers wanted quality American livers and therefore identified a...
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14 Sep 2023
Marketing and PRMarketing Theories Relevant in Today's Organizations
The marketing discipline as we know it has undergone tremendous changes since
its inception. As a result, it is characterized by different stages of
evolution. Given such aspects as technological advancement and...
14 Sep 2023
Marketing and PRThe Case of Jim Bakker and PTL
Texas Penal Code
The court observes men's rea and actus reus as essential elements before
convicting someone for a criminal offense. Markedly, these elements include
the intention to commit a crime and the...
