15 Sep 2023
Marketing and PRHow to Sell Goods and Services to Other Businesses
Business markets focus more on selling goods and services to other businesses
which may use them for resale or operations. Consumer markets comprise of
people who buy goods and services for the purposes of...
15 Sep 2023
Marketing and PRPremium Pricing: How to Charge More and Get Away With It
Premium pricing is a technique used to maintain reputation, brand value,
status, and quality. This strategy makes prices higher, resulting in lower
sales. For instance, automobile-like Audemars Piguet or Bentley....
15 Sep 2023
Marketing and PRAT&T: A Leader in the Telecommunication Industry
AT & T, a telecommunication company based in Dallas, Texas is my favorite
company. I think they might produce phones with improved network coverage and
release them to the market in the near future. This is in an...
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15 Sep 2023
Marketing and PRGlobal Versus International Marketing Strategies
Global marketing and International marketing strategies are often viewed as
similar by most marketers. The perception by most people is that the two can
be used interchangeably such that one describes the other....
15 Sep 2023
Marketing and PRThe Top 5 Global Marketing Factors You Need to Know
The interview will focus on the pricing strategies used by data mining
companies. The interviewee for the assignment is the manager of a regional
data-mining company. The organization is a consulting service provider...
15 Sep 2023
Marketing and PRStrategically Measuring Social Media Marketing
Social media marketing is something that many businesses are taking part in
and it provides a wide audience. According to Ross and Gorman (2015), due to
social media being a fairly new platform, some companies have...
15 Sep 2023
Marketing and PRSome Case Studies using the Method
In Chapter 21, _Some Case Studies using the Method, _the focus is on illustrating the possibility of better producing through serving the people to whom you market. The approach is to adopt and integrate...
15 Sep 2023
Marketing and PRPricing; Recent Trends in Marketing
Ecological- the climate/weather of a place determines if people will buy soft
drinks or not. An area with cold weather for a more significant part of the
year will not be a well though target market. Provision of a...
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15 Sep 2023
Marketing and PRHow to Segment Your Market for Persona Marketing
My decision-making process for the persona (Mr. Mega)
My decision-making was based on the customer salary or income sources and
their need for a lawnmower to regularly trim their backyard space. Was there a
need...
15 Sep 2023
Marketing and PRMarketing Mix- Southwest Airlines
Marketing Mix- Southwest Airlines
Introduction
One primary purpose of successful businesses is to determine the marketing mix
that best satisfies the needs and wants of its customers most efficiently.
Since the...
