15 Sep 2023
Marketing and PR

Ethical Challenges in Business: A Framework for Analysis

Various factors, including cultural, organizational, and economic factors, influence marketers' ethical decisions. Breakfast cereal companies spend significantly on marketing to attract and maintain market share. The...

Words: 298

Pages: 1

Views: 74

15 Sep 2023
Marketing and PR

Sustainable Marketing: What It Is and How to Do It

Sustainable practices are fundamental to the prosperity of a business in the marketplace. Generally, sustainability entails a business practice that is socially responsible. It is a collective term for responsible...

Words: 1178

Pages: 2

Views: 108

15 Sep 2023
Marketing and PR

Samsung's Marketing Strategy

Effective marketing is one of the crucial elements of organizational success (Anselmo, 2010). Companies need to ensure that they develop and market products that meet the needs of their consumers. Samsung appears to...

Words: 712

Pages: 2

Views: 119

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15 Sep 2023
Marketing and PR

McDonald's: Burgers, Fries & More. Quality Ingredients. F

The nostalgia created by McDonald’s foods is waning for most Americans as millennials' tastes and preferences have significantly changed. Yet, they form the majority of outdoor food consumption, estimated at 44%...

Words: 835

Pages: 3

Views: 74

15 Sep 2023
Marketing and PR

Customer Demographics and Value Proposition

The value proposition in the hotel industry has evolved to change guest behavior across generations. Though initial market research indicates that customer satisfaction is at an all-time high, hotels are going to...

Words: 820

Pages: 3

Views: 201

15 Sep 2023
Marketing and PR

Can advertising save the world?

Customer-need driven marketing strategy pertains to the strategies and plans made by an organization towards marketing themselves, taking into consideration their customers’ wants, expectations and needs. In a...

Words: 584

Pages: 2

Views: 54

15 Sep 2023
Marketing and PR

GYMSHARK – MARKETING STRATEGY AND PLANNING

GYMSHARK – MARKETING STRATEGY AND PLANNING Gymshark is a clothing entity founded in the year 2012 by Ben Francis and Lewis Morgan to provide solutions for most of the world’s gym enthusiasts. The company specializes...

Words: 2957

Pages: 10

Views: 392

15 Sep 2023
Marketing and PR

Porter’s Five Forces Assessment of Patriot One Technologies Inc.

Porter’s Five Forces Assessment of Patriot One Technologies Inc. For the case of Patriot One Technologies Inc., the Porter’s Five Forces analysis framework evaluates the level of completion within the...

Words: 425

Pages: 1

Views: 325

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15 Sep 2023
Marketing and PR

Waffle House - Breakfast & Diner

Truckers are the main customers for Waffle House, whose basic needs are waffles and drinks. Waffle House customers' wants are meeting points for Roadie package exchanges. Meeting points are termed as wants as they...

Words: 271

Pages: 1

Views: 169

15 Sep 2023
Marketing and PR

New Entrepreneurial Idea in Nike Inc.

Nike Inc. is a worldwide company based in America. It is engaging in the designing, manufacturing, and global marketing and footwear sales and the sales of sports apparel and equipment. The company has its...

Words: 2499

Pages: 10

Views: 178

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