16 Sep 2023
Marketing and PR

Iberia Builds a Better Alternative to the North American Trade Agreement

The Iberia case presents details on the competition between two renowned aerospace corporations that have developed their brands worldwide. Airbus, a European corporation and Boeing, the American multinational, both...

Words: 1460

Pages: 5

Views: 150

16 Sep 2023
Marketing and PR

Marketing Qualities Used by Fanta

Fanta is one of the global brands that have dominated the soft drink market for long. The brand has relied upon numerous marketing strategies to sell it as a unique product from its competitors. To understand this...

Words: 1130

Pages: 4

Views: 375

16 Sep 2023
Marketing and PR

Marketing Geared Towards Children and Teens

Advertising is one of the most convenient ways that businesses use to create their product awareness and increase sales. Companies have devised ingenious ways of marketing by targeting the young population . Most...

Words: 300

Pages: 1

Views: 56

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16 Sep 2023
Marketing and PR

How to Get Ice Cream Distributed to Stores

What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel? Perry Ice Cream’s direct sales distribution channel has advantages because the company can deliver to shoppers what...

Words: 391

Pages: 1

Views: 84

16 Sep 2023
Marketing and PR

Description of Product, Branding, And Packaging Strategy

Product branding and packaging decisions are crucial decisions in a new product development process. Effective branding is necessary to differentiate the product from the competitors. Most organizations use...

Words: 538

Pages: 2

Views: 102

16 Sep 2023
Marketing and PR

Annual Marketing Plan

Annual Marketing Plan The company whose executive summary would be analyzed is a juice production company. The organization targets health enthusiast who would want to substitute soft drinks for healthier...

Words: 740

Pages: 3

Views: 119

16 Sep 2023
Marketing and PR

Shield Financial - The UK's Leading Financial Services Provider

The role of the sales force is more dependent on the management, while traditional brokers work independently. In this case, Tiffany Williams and other salesperson roles focused on small businesses, which were easier...

Words: 290

Pages: 1

Views: 61

16 Sep 2023
Marketing and PR

How Marketing Affects Business - The Balance Small Business

Marketing affects business in several ways including in areas of planning and management. Some aspects of marketing that are crucial in organizational operations include budget implementation, strategies, and...

Words: 708

Pages: 2

Views: 42

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16 Sep 2023
Marketing and PR

Innisfree: Natural Beauty Products from Jeju Island, Korea

My chosen company is Innisfree. It is a Korean-based company that deals with cosmetics and sharing the natural benefits of healthy beauty. The company deals with natural products that pursue a healthy beauty through...

Words: 563

Pages: 1

Views: 43

16 Sep 2023
Marketing and PR

Blossom Market Plan

Blossom Market Plan Executive Summary A brand is significant in positioning a restaurant in the United States of America (USA) market. In particular, it creates a corporate personality and can give a business a...

Words: 1793

Pages: 7

Views: 95

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