16 Sep 2023
Marketing and PRUsing ABC to Influence Consumer Attitude in Social Media
Affect, behavior, and cognition (ABC) are components of attitude that
influence consumers' purchase decision-making. Marketers should understand how
to use them in developing strategies in social media that can...
16 Sep 2023
Marketing and PRHow Airbnb Works: A Guide to Booking Unique Travel Accommodations
Introduction
AirBNB is San Francisco internet-based company conceptualized in 2007 to
connect vacation tourist to affordable home-based accommodation. Over the
years, the companies have tremendously grown in to...
16 Sep 2023
Marketing and PRSport Event Sponsorship - How to Get Sponsorship for Your Event
The most common method of activation used by the sponsoring firms in the
different events was its display of their company’s logos. There were also
electronic advertisements placed on the scoreboards to enable the...
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16 Sep 2023
Marketing and PRNicotine Gum in India: Analysis
Nicotine Gum
Nicotine gum is a product made in the form of chewing gum to deliver nicotine
to the chewer’s body. The gum is taken as an aid for nicotine replacement
therapy (NRT). The latter is a process for...
16 Sep 2023
Marketing and PRBrand and Product Management for Strategic Advantage
Strategic Brands for Johnson and Johnson
When it comes to brands, Johnson and Johnson is the epitome of having a
diversified portfolio via its different products and brands. However, as
known, each company has a...
16 Sep 2023
Marketing and PRDesign Thinking: What it is and How to Do it Right
Response to Ellie Miller
The discussion provides an example of how design thinking can be applied in
expanding ideas and creativity in a project. The practical approach to design
thinking is in helping one to...
16 Sep 2023
Marketing and PRBasic Marketing Plan for the Glass Recycling Business in Germany
The target markets for the glass recycling business in Germany have been
clearly defined and the organization will differentiate itself to provide a
unique solution to the needs of its consumers. The major focus of...
16 Sep 2023
Marketing and PRMacro-Environmental Trends in Strategic Marketing
In the modern business world of today, every business gets affected by factors
that significantly impact their strategic marketing. These forces have been
found to either decrease or increase the need for the...
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16 Sep 2023
Marketing and PRGreen Marketing and Sustainability | Sustainable Brands
Define green marketing and sustainability. In addition, explain the effect
of sustainability on green marketing in business today. Please use examples
where applicable.
With the increasing advocacy for clean...
16 Sep 2023
Marketing and PRThe Top 12 Web Design Trends for 2021
Judging from the current trends, using media platforms has become the custom
of the day. Although most providers allow marketers to use their platforms for
free to create traffic on their websites, more developed...
