16 Sep 2023
Marketing and PR

A History of African-American Targeted Marketing in the US

A History of African-American Targeted Marketing in the US Advertising has been in existence for a period that is as long as human civilization. In fact, it is not easy to report the exact time when advertising...

Words: 2795

Pages: 10

Views: 74

16 Sep 2023
Marketing and PR

How Does Advertising Affect Consumer Choice?

Advertising is a prominent feature of today’s economic life. The term refers to the paid communication of a firm’s goods and services to target customers and the society as a whole (Egendorf, 2006). Currently,...

Words: 536

Pages: 2

Views: 150

16 Sep 2023
Marketing and PR

The Best Marketing and PR Companies in the UK

Abstract Benjy's Superstore is learning the hard way that changing into digital marketing is the norm of the business world today. Showrooming has undermined the company forcing it to shift to online marketing....

Words: 1054

Pages: 4

Views: 173

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16 Sep 2023
Marketing and PR

How Education Can Be a Barrier to Higher Learning for Minorities

It is true that the US continues to make remarkable gains in promoting racial justice and equality. Today, minority communities enjoy access to a wide range of resources and opportunities that they were previously...

Words: 1834

Pages: 1

Views: 163

16 Sep 2023
Marketing and PR

What is Buyer Behavior? The Psychology Behind Why People Buy

The United States’ nonprofit sector roots are in the ancient traditions of philanthropy, charity, and voluntarism. Most cultures and religions put a lot of emphasis on the need of serving others. Voluntary actions in...

Words: 507

Pages: 2

Views: 163

16 Sep 2023
Marketing and PR

The Marketing Mix of Coca-Cola: Product, Place, Price, and Promotion

Marketing Mix is an amalgamation of profile-building strategies that companies use to market their products. Through a feasible and well-organized market mix, companies are able to establish effective marketing...

Words: 1194

Pages: 4

Views: 109

16 Sep 2023
Marketing and PR

Stakeholder Analysis: Re-Envisioning the Customer Experience

Intercultural Communication Part 1 Communication is the key to human bonding. Communication acts as a bridging instrument that brings persons from various regions, tribes, and religions to interact and...

Words: 1001

Pages: 6

Views: 192

16 Sep 2023
Marketing and PR

The 7 Principles of Marketing

Marketing strategies are essentials in an organization. They refer to a long term plan developed by a company that aims to popularize their products, increase profitability and attain competitive advantage by...

Words: 881

Pages: 3

Views: 129

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16 Sep 2023
Marketing and PR

Marketing Tools in Pediatric Care

Infants and children have needs and vulnerabilities that are different from those of adults, especially in the management of their clinical care and all the associated information. Additionally, children's extended...

Words: 1134

Pages: 4

Views: 137

16 Sep 2023
Marketing and PR

Marketing Channels/Distribution Channel Analysis

Marketers need to identify the market needs to promote products effectively. For easier market targeting, marketers engage in market segmentation, which is dividing people into subgroups based on some common...

Words: 1151

Pages: 3

Views: 116

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