16 Sep 2023
Marketing and PR

The Advertising Power of Hashtags

The Advertising Power of Hashtags Part I: How Hashtags Work The word hashtag is in such common usage in modern times yet it only became part of the English language recently. By definition, a hashtag is a word...

Words: 866

Pages: 3

Views: 78

16 Sep 2023
Marketing and PR

Nike: The Most Profitable Company in the World

Nike is one of the most profitable companies in the world. It is the most dominant force in the sportswear industry and competes with other companies such as Marlboro. Nike has managed to evolve over the years and...

Words: 296

Pages: 1

Views: 186

16 Sep 2023
Marketing and PR

Advil Marketing Strategy: How to Market Advil

Pfizer is one of the world’s premier biopharmaceutical companies, headquartered in New York. The company manufactures healthcare products, with a global portfolio of medicines and vaccines in oncology, internal...

Words: 699

Pages: 2

Views: 120

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16 Sep 2023
Marketing and PR

How to Use LinkedIn for Marketing

The first step that I took was to login into my USF account from where I clicked on the "Learning and Teaching Tools" tab before selecting "Library Services." The next tab that I clicked was "Databases," which...

Words: 425

Pages: 4

Views: 175

16 Sep 2023
Marketing and PR

How to Measure Brand Success

One of the companies that has a strong brand presence and is still constantly growing is Amazon. According to Interbrand, a brand consultancy organization, Amazon was ranked third among the best global brands....

Words: 317

Pages: 1

Views: 183

16 Sep 2023
Marketing and PR

Delivering Ford to Chad and Mali

Presently, businesses have become very competitive in the global. As such, companies are forced to explore the unfamiliar or rather new environment in order to take advantage of a couple of factors. Such factors...

Words: 981

Pages: 3

Views: 47

16 Sep 2023
Marketing and PR

E-Marketing and Company Website

A company website is a form of internet marketing. A firm can have a SEO-or search engine optimization website to attract traffic. The first step is to create a website, choose friendly or market-oriented SEO...

Words: 255

Pages: 1

Views: 63

16 Sep 2023
Marketing and PR

The Summary of Geo filters

Geo filters are more of a location-based publicizing strategy that has recently taken over global advertising trends. They tend to overlay on a picture showing the business enterprise and the cultural district...

Words: 518

Pages: 2

Views: 67

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16 Sep 2023
Marketing and PR

Marketing Debate: Is Mass Marketing Dead?

Mass marketing is a marketing situation free of market segmentation and whereby the whole market is dominated by one strategy or one offer with the sole intention of reaching the largest number of customers/consumers...

Words: 849

Pages: 3

Views: 87

16 Sep 2023
Marketing and PR

Factors Influencing the Purchase of Oculus VR Headset

Introduction Every aspect of human lives rotates around the consumption of services and goods, which is determined by the consumer behavior. Consumer behavior encompasses the entire process of consumption,...

Words: 884

Pages: 3

Views: 93

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