16 Sep 2023
Marketing and PRBuilding a Brand for Fabletics through Social Media
Marketing Strategy Plan
Executive Summary
Fabletics is unique active wear and accessories (work-out attire) company that
offers its members outfits which are personalized and chosen for them
depending on...
16 Sep 2023
Marketing and PRA Marketing Plan for Showstop
The current society has advanced past the need to purchase movies and TV shows
in the form of DVDs. Today, access to high-speed internet and smart devices
such as smart TVs and smartphones, have enabled people to...
16 Sep 2023
Marketing and PRMarketing Debate: Do Brands Have Finite Lives?
There is no reason for a brand to ever become obsolete. A brand that
understands its reason for existence cannot disappear from the market. Saeed,
and Siddiqui (2015, p.31) state that brands can be immortal unless...
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16 Sep 2023
Marketing and PRSpotcheck Parking App Business Model
Parking is a huge problem, especially in urban areas. Drivers often spend a
lot of time trying to find parking slots. The ever-growing number of vehicles
in the country is the contributing factor to such kind of a...
16 Sep 2023
Marketing and PRConsumer Analysis for Marketing Collateral
The consumer buying process describes the steps customers go through while
purchasing a product or service from a target company. Organizations better
understand their consumer processes for the respective...
16 Sep 2023
Marketing and PRFactors Influencing Customer Behavior
Marketers have over time attempted to demystify the consumer behavior in the
consumers’ quest to satisfy their wants and needs. It holds that consumers
follow a given pattern while seeking satisfaction. As such,...
16 Sep 2023
Marketing and PRFocus Groups for Product Testing
Focus group describes a marketing research technique employed to unravel the
thoughts of a target market through opinions pertaining a product or marketing
campaign. I would use a focus group to test a new brand of...
16 Sep 2023
Marketing and PRElectronic Coupon Discounts in Marketing
Introduction
Coupons are currently seeing an explosive popularity among both marketers and
consumers. The coupons are a sure attraction to the marketers as the coupons
prove an easy way of making quick and...
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16 Sep 2023
Marketing and PRThe Healthcare Industry in 2021
Decisions in the healthcare industry are made by entities, such as
governments, care providers, and insurance companies in various capacities.
For instance, the government decides the premiums that citizens pay...
16 Sep 2023
Marketing and PRWhy Customer's Purchasing Decisions Matter
The simplest rule in marketing is ‘knowing thy customer’ and understanding how
they make their purchasing decisions. Without knowing how consumers make
purchasing decisions then marketers will be one step too late in...
