14 Sep 2023
Marketing and PR6 Closing Techniques That Will Help You Win More Sales
The closing techniques help the salesperson actively interact with the
potential buyers or customers and successfully close a sales deal with them,
hence earning more revenue. According to Rippe & Campbell (2017),...
14 Sep 2023
Marketing and PRMulti-Attribute Attitude Model
A multi-attribute attitude model is a tool that marketers use to measure and
assess the attributes of the consumers to help them position their firms,
brands, or products ( Wassenaar et al., 2019) . The model is made...
14 Sep 2023
Marketing and PRArticle Critique: International Marketing
Article Critique: International Marketing
Main Points and Arguments
The article does a literature review of major scholarly articles that research
on marketing capabilities in international markets and how...
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14 Sep 2023
Marketing and PRBottled Dunking Donuts Iced Coffee Beverage
Coffee is the most traded commodity in the market after oil. The new coffee
product in town is the bottled Dunking Donuts Iced Coffee beverage. Dunking
Donuts is a big brand in the coffee industry, but their move...
14 Sep 2023
Marketing and PRThe 22 Immutable Laws of Marketing
The 22 Immutable Laws of marketing is a book about marketing detailing 22
rules which enables the functioning and success of companies. Companies that
are successful make use of key marketing strategies outlined in...
14 Sep 2023
Marketing and PRMarketing and Personal Relations
Marketing managers are tasked with controlling the communication that occurs
between an organization and its clients. To accomplish this, they have to
appropriately manage their teams with the aim of coming up with...
14 Sep 2023
Marketing and PRThe Ethics of Pricing: How to Set Prices That are Fair to Customers and Profitable for Your Business
Best Buy Inc. is an American multinational consumer electronics retailer that
offers a wide range of products at a discounted price to the customers. This
organization has many adverts, online banners, in-store...
14 Sep 2023
Marketing and PRAmazon as a Growing force in E-commerce
Amazon as a Growing force in E-commerce
The development, growth, and maturity of any organization depend on the
strategies management employs to keep the company above ground. Each of these
strategies aim at...
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14 Sep 2023
Marketing and PRMarket Segmentation and Target Marketing
Hello Ellerie Lagerhausem,
It is agreeable that market segmentation is a meaningful division of the
market based on common characteristics into submarkets or smaller markets.
Segmentation of the market leads to a...
14 Sep 2023
Marketing and PRVerizon Market Mix
Verizon is one of the leaders of telecommunications in the United States. In
an industry full of constant changes, the company must always remain at the
forefront of quality service delivery to its clients. Dynamism...
