15 Sep 2023
Marketing and PRThe Consumer Buying Proces and Marketing Mix of Smartphone
The consumers normally consider different elements of marketing mix when
making purchasing decisions of a product. The main elements of the marketing
mix that are important in the buying process of consumers include...
15 Sep 2023
Marketing and PRBootstrap Marketing and Advertising
With an advertising budget of $1,500 to invest in a campaign promoting an
upcoming ‘sale’ or special event in my business, it would be essential to come
with a bootstrap marketing strategy that would not only meet...
15 Sep 2023
Marketing and PRHow to Create an Advertisement Strategy That Works
In the United States, pizzas sales have hit a $45.73 Billion market share,
with the big chain controlling 58 % market. However, a $19 billion market gap
is still not formalized due to the fragmentation of independent...
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15 Sep 2023
Marketing and PRMobile Campaigns: How to Create a Mobile Marketing Strategy
2
Behavioral Assessment
Why are these methods of behavioral assessment called "indirect?"
Direct and indirect assessment are both methods of collecting information for
further analysis. The former involves...
15 Sep 2023
Marketing and PRNutrition Client Assessment Form
Foods and beverages consumed in the past 24 hours before the interview by the
client are used in the nutritional analysis. Data has captured the time, food
eaten, amount eaten, the serving size, preparation, and...
15 Sep 2023
Marketing and PREstablishing Dave and Busters in Spain
Country: Spain
Products: Food, beverages, games and entertainment
There are different market entry strategies that Dave and Busters can employ
to enter Spain effectively. They include acquisition, franchising,...
15 Sep 2023
Marketing and PRHow to Rebrand Your Business the Right Way
Product branding refers to a strategy that defines a unique set of marketing
to differentiate a given product. It is a marketing activity that describes
how the image of a product is communicated to its customers....
15 Sep 2023
Marketing and PRComparison of Marketing Approaches
Marketing serves numerous crucial functions in driving the operations of
firms. Thanks to marketing, firms are able to communicate with their customers
about such issues as the prices and availability of products...
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15 Sep 2023
Marketing and PRTactical and Strategic Marketing Plan for Nike
Tactical and Strategic Marketing Plan for Nike
Company Summary
The case scenario reflects on the responsibility as a marketing manager to
prove and develop new technologies as well as a strategic marketing plan...
15 Sep 2023
Marketing and PRACNielsen - US-based research firm
Globalization involves marketing activities that are coordinated and
integrated across multiple countries. According to a study conducted by a US-
based research firm ACNielsen, a brand only 43 brands could be called...
