15 Sep 2023
Marketing and PR

The Frigidaire Oven with Built in Air Fryer

Economic, cultural and technological factors influence the purchase of goods by customers. Economic issues result from price inflation, wages, employment, and interest rates ( Ramya 2016). People with a steady income...

Words: 511

Pages: 2

Views: 76

15 Sep 2023
Marketing and PR

Features and Benefits the App Hot or Not Provides To the Target Market

Hot or Not is a mobile application for measuring temperature. With the advent of smartphone technology, most smartphones come with built-in temperature sensors ( Trung et al., 2016) . These are sensors used to...

Words: 1119

Pages: 4

Views: 64

15 Sep 2023
Marketing and PR

How to Maintain Brand Equity

Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity Brand equity refers to the value a product generates for a specific company as compared to similar products....

Words: 1545

Pages: 5

Views: 55

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15 Sep 2023
Marketing and PR

Marketing Management: The Ultimate Guide

Marketing management practically applies strategies necessary in improving company-related activities to improve its capacity to sell products as well as services. The processes analyze company strategy in addition...

Words: 302

Pages: 1

Views: 48

15 Sep 2023
Marketing and PR

The Relationships and Interdependencies between Marketing and Other Functional Areas

Introduction Marketing is considered an essential tool for ensuring the profitability and the sustainability of an organization within the business environment. However, it is worth noting that most...

Words: 935

Pages: 3

Views: 223

15 Sep 2023
Marketing and PR

Pushing the Outrageous Envelope

Conventional marketing techniques often do not achieve the desired impacts. Thus, marketing approaches have been evolving over the years. Jon Spoelstra came up with a marketing technique dubbed “pushing the...

Words: 299

Pages: 1

Views: 423

15 Sep 2023
Marketing and PR

How to Enhance Quality Interaction Between an Organization and Its Customers

Communication is one of the main tools that enhance quality interaction between an organization and its customers. In the advent of social media, it has become one of the main sources of invaluable information...

Words: 1188

Pages: 4

Views: 61

15 Sep 2023
Marketing and PR

Scripture Verse and Relate It to Marketing Management

Scripture Verse and Relate It to Marketing Management The word ‘character’ is not a buzzword in the business circles, and yet character forms the foundation of a successful business. Dictionary.com defines character...

Words: 541

Pages: 2

Views: 408

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15 Sep 2023
Marketing and PR

Deceptive Advertising Case: New Balance

An example of a legal issue relating to false advertising is one in which the shoemaker New Balance was sued for the false advertising over the claims that the toning shoes made by the company could lead to a...

Words: 306

Pages: 1

Views: 413

15 Sep 2023
Marketing and PR

Digital Marketing Services - SEO, Social Media, & More

Social media marketing can significantly contribute to a company’s success because of the online reach the channel offers. The case of MTS Nutrition demonstrates the importance of using a customer-driven strategy in...

Words: 918

Pages: 3

Views: 59

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