16 Sep 2023
Marketing and PRMcDonald's Global Marketing
McDonald's Global Marketing
Stiff competition in domestic markets compels most corporations to diversify
to unsaturated markets. Although such measures broaden the company’s consumer
base and spread markets risks,...
16 Sep 2023
Marketing and PRAmazon Web Services (AWS) - Cloud Computing Services
Cloud computing is among the novel technologies that are revolutionizing how
firms operate. In the past, firms were forced to invest in their own data
storage and management solutions. This approach was costly and...
16 Sep 2023
Marketing and PRActing responsibly with strength and courage
Acting responsibly with strength and courage
Life is a mystery wrapped in uncertainties. The business world is no
different. Companies with large market shares today started from somewhere
back in time. The story...
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16 Sep 2023
Marketing and PRCustomer Behavior, Loyalty, and Satisfaction
Businesses study consumer behavior because it benefits them before launching a
product. Understanding consumer behavior is necessary because customers have
different minds and attitudes towards purchase, consumption,...
16 Sep 2023
Marketing and PRThe Top 10 Benefits of a Global Expansion Strategy
The Disney case demonstrates how culture is critical for any organization
looking to expand globally. Culture will determine the positive or negative
reception of the business in the international market. As evident...
16 Sep 2023
Marketing and PRMichelin’s Framework for Distribution Channel Design
Michelin is a prominent French company. The company is well-known for being a
global tire manufacture. Apparently, Michelin’s global presence and reputation
are attributed to the fact that it is ranked in the top...
16 Sep 2023
Marketing and PRProduct Extensions in the Sport Industry
Product Extensions in the Sport Industry
Sports marketing can be defined as a field that is purely dedicated to selling
and advertising events and products that are related to sports (Mullin, Hardy
& Sutton,...
16 Sep 2023
Marketing and PRPrint versus Audio Differences
One of the recent events that have taken place in the U.S. concerns protests
following the death of George Floyd, an African American. A viral video
emerged in May showing a white police officer kneeling on Floyd’s...
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16 Sep 2023
Marketing and PRHow to Develop Marketing Objectives and Strategy
Marketing Objectives
Marketing objectives entail the goals that a business intends to achieve from
selling of its products. Sales or market share for any business entities are
very essential because they...
16 Sep 2023
Marketing and PRThe Positive Results from The Old Spice Ad During The 2010 Super Bowl Game
Super Bowl games' craze makes it a viable platform on which every marketer
wants to launch their campaigns. Over the last decade and a half, the big game
has attracted tens to hundreds of millions of viewers each...
