16 Sep 2023
Marketing and PRMcDonalds' 4Ps of Marketing Mix
McDonalds has its presence in over 100 countries. Its products reach more than
69 million people ( Meyer, 2018) . McDonalds is an American company that was
founded in 1940 ( Meyer, 2018) . The company specializes in...
16 Sep 2023
Marketing and PRProduct offering and Distribution Channels
Product offering and Distribution Channels
In the contemporary society where a plethora of companies are competing to
control the market and gain a competitive edge over their rivals, product
differentiation and...
16 Sep 2023
Marketing and PRGreen Marketing: What It Is & How to Do It Right
The modern business landscape is predominantly influenced by the need to
nderstand consumer behavior. Over the years, consumer behavior has undergone
notable changes instigated by different aspects such as...
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16 Sep 2023
Marketing and PRMistakes Marketers Make When Marketing To Women
In the United States, advertising teams use wrong marketing strategies when
targeting women. According to Silverstein (2008), women buy goods and services
differently from men; however, a majority of businesses do...
16 Sep 2023
Marketing and PRBeats by Dr. Dre (Beats Solo3 Wireless)
Beats by Dr. Dre (Beats) is a family music empire that deals with audio
brands. The American company came into existence in the year 2006; the
masterminds behind this multi-billion company were hip-hop artist Dr....
16 Sep 2023
Marketing and PREnvironmental factors for Ford Business in Chad and Mali
Environmental factors for Ford Business in Chad and Mali
Mali and Chad have similarities with some of the risk factors that are likely
to affect a business success while entering the markets. In this case, the...
16 Sep 2023
Marketing and PRFuture Trends in Sports Marketing
Marketing in sports is a way sports clubs and brands build a meaningful and
more profound connection with their fans and followers. Over the years, sports
marketing has continued to experience revolutions owing to...
16 Sep 2023
Marketing and PRHow to Develop a Pricing Strategy for Your Business
One of the most significant pricing strategies used by Saie is penetration
pricing. Being a newly found company and one that is continuously launching
beauty products, the company has had to strategically lower its...
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16 Sep 2023
Marketing and PREmail and Content Marketing: Crossing the Line?
While cold-emailing is allowed in the USA, several email-related advertisement
undertakings are unethical and illegal. Using email as a marketing strategy
requires users to adhere to strict restrictions about dealing...
16 Sep 2023
Marketing and PRUnderstanding Your New Target Market
Understanding Your New Target Market
Define Demographics, Psychographics, and Market Segmentation.
Market segmentation refers to the process of splitting the target market into
various segments, groups or clusters...
