McDonald’s Green Packaging Strategy

Due to the increased focus on corporate social responsibility, most firms explore the “green” initiatives as their competitive strategic tool. Some of the environmental concerns include end-of-life cycle products,...

Words: 1388

Pages: 5

Views: 56

Marketing: Competitive Advantage Through Differentiation, Price Line and IoT Innovations

Question 1. 1. How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter. Companies that use...

Words: 477

Pages: 1

Views: 53

Managing the Human Side of Change

Introduction When the business world is facing challenges, such as the ones that prevail during a recession, it seems like an astute move for organizations to acquire other companies cheaply while disregarding...

Words: 1153

Pages: 4

Views: 91

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Multimedia Activity: Business Organization

Preferred Business Structure A good entrepreneur always hopes for the best but also prepares for the worst. These two possible outcomes must be in the mind of the entrepreneur when choosing a business structure....

Words: 870

Pages: 3

Views: 63

Digital Rights Management (DRM) in Business

What would be the advantage of relying on floating licensing instead of buying and licensing each software title for each computer on a 1-to-1 ratio? A floating licensing is a form of digital rights management...

Words: 649

Pages: 1

Views: 47

The Importance of Culture: Family, Sherpa or Team Culture

Introduction Culture is regarded as a fundamental concept in anthropology, covering the phenomenon range which is transmitted by social learning in human societies. Some human behavior aspects, social practices...

Words: 807

Pages: 3

Views: 72

Environmental Scanning: What is it and How to Do it

The chapter discusses about environmental scanning and the general analysis of an industry. Environmental scanning involves the aspect of collecting, monitoring as well as assessing knowledge to learn and understand...

Words: 295

Pages: 1

Views: 118

The Role of Logical Database Design in Business Environment

In any given business environment the role of logical database design is to ensure that attributes of the entities which are imperative to the business model are arranged in a structural manner so that a relational...

Words: 357

Pages: 1

Views: 81

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Corporate Social Policy Process

While the first chapter of Ferrell's book explores the dynamics of business and economics and briefly mentions the role of ethics and social responsibility in business, the second chapter is mostly dedicated to...

Words: 283

Pages: 1

Views: 101

Student Behavior Outside the Classroom

Students tend to place a difference between classroom and outside the classroom in their behavior. It appears as if the rules that govern classroom behavior do not apply when they step out of the class. As such, when...

Words: 363

Pages: 1

Views: 92

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