16 Sep 2023
Marketing and PRWhat is Marketing? | The 5 Fundamental Questions of Marketing
Define Marketing?
Marketing is the process and activities a business performs to promote the
selling or buying of a commodity or service. It comprises selling,
advertising, and delivery of products to buyers or...
16 Sep 2023
Marketing and PRThe Coca-Cola Market in Kenya
Coca-Cola Market plan typically targets the youths between 15-35 years of age
because in most countries globally, youths constitute up to over 65% of the
total population. 65% is a colossal market that must be...
16 Sep 2023
Finance, Accounting and BankingRoles and responsibilities of Auditors on Boards
Roles and responsibilities of Auditors on Boards
Internal and External Audit Conflicts
Ideally, auditing report or information is majorly based on the ability and
skills of the auditor to interpret accounting...
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16 Sep 2023
Marketing and PRFaulty Logic as a Persuasive Appeal in Advertising
Introduction
Persuasive appeals entails the different techniques employed with the
objective of having people to accept a specific line of argument. It has been
established that faulty logic is often employed...
16 Sep 2023
Human Resources (HR)How to Use Talent and Organization Management
In the current dynamic business world, many organisations aim toward employing
motivated individuals. The reason for this is that motivated individuals steer
the business to success due to their quality of work. For...
16 Sep 2023
EconomicsThe Federal Reserve and FFR
The Federal Reserve Bank plays a major role in regulating the US economic
performance. Effective June 17, 2021, the Federal Reserve Bank board of
governors voted to retain the Federal Fund Rate between 0 and 0.25...
16 Sep 2023
Human Resources (HR)The Correlation between Total Compensation and Employee Retention
In today’s business world, skilled and experienced employees are hard to come
by. There are many organizations that are lacking properly skilled and
experienced workers. For these reasons, many organizations train...
16 Sep 2023
Business and ManagementProject Management in Business
The lessons learned during this project management course are relevant to any
project, plan, or scheme. Vital relationships between stakeholders, sponsors
and team members must be sustained at all times for a project...
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16 Sep 2023
Finance, Accounting and BankingSubprime Lending Fiasco
The financial crisis in the United States was triggered by many factors but
the largest impact came from the mistakes and erroneous policies in financing
the housing sector. The largest mess in the housing sector is...
16 Sep 2023
EconomicsThe Difference between Fiscal and Monetary Policy
The Difference between Fiscal and Monetary Policy
In the world of economics, there are many policies which help in the running
of the daily activities of a financial firm. With these policies, there is
assurance...
