14 Sep 2023
Marketing and PRMarketing Lessons from Barack Obama
The victory of Barack Obama in the 2008 presidential elections depicts a case
study of how businesses and organizations should market themselves in order to
increase customer base and profitability. Barack Obama...
14 Sep 2023
Business and ManagementDiversity in Global Business
Part 1
The selected silent language is one of ‘time.” Time is considered as essential
for each business whereby distinct cultures and communities portray opposing
viewpoints on adhering to time schedules....
14 Sep 2023
Marketing and PRBrand Backlash and The Case of Qantas
Adverts are the most important means for a corporation to pass information,
promote their services valid for their customers. A good case presents itself
in an advertisement 'Feels like Home,' aired by the Qantas...
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14 Sep 2023
Business and ManagementApple Seeking to Fix its Public Relations Department
Apple outwardly cares about its public image and its customers (Lethman et
al., 2013). Recent reports show that the company's public relations department
has been ignoring various inquiries and requests from...
14 Sep 2023
Business and ManagementViews on Adaptive Leadership in a Changing Environment
Businesses operate in environments that change from time to time. Certain
environments are beyond the control of the management. The economic and
sociocultural environments have a great impact on a business. During...
14 Sep 2023
Business and ManagementPreventative Measures for Data Leaks in Organizations
Introduction and Topic Overview
The feared and sometimes awed-gun-toting bank robber has been replaced by a
sophisticated algorithm-wielding computer systems manipulator. Today,
businesses have shifted into a...
14 Sep 2023
Finance, Accounting and BankingFinancial Intermediaries: The Essential Guide
Financial intermediaries are third parties that assist with moving excess
funds from one party to another. Financial intermediation is how financial
institutions take funds from a depositor and lend it to a borrower....
14 Sep 2023
LogisticsRisk Assessment: The Complete Guide
Risk assessment and risk management are two fundamental aspects to consider in
infrastructural management. Risk assessment involves processes aimed at
identifying and uncovering vulnerabilities and threats. On the...
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14 Sep 2023
Marketing and PRHow to Build an Organizational Structure That Caters to the Needs of the Employees and the Customers
The course met its expectations. I understood how to build an organizational
structure that caters to the needs of the employees and the customers.
Besides, I learned how a company could establish a balance between...
14 Sep 2023
Marketing and PRHow to Increase Customer Involvement with Your Brand
One of the merits of sales promotions is that they increase customer
involvement with an organization or a particular brand. Additionally, sales
promotions are quick to develop and are readily available to the target...
